How Parley for the Oceans Became Fashion’s Go-To Environmental Nonprofit

By Mario Sorrenti for Porter. Photo:

By Mario Sorrenti for Porter. Photo:[1]/Instagram

For better or for worse, capital-F fashion has a lot of power, even outside the bubble of industry insiders. It can help musicians assert their relevance[2] and unique identity after going solo, make statements for politicians about supporting the underdog[3], and wield influence in intersecting industries like energy, agriculture and art. As a sector that’s swirling with capital, adjacent to celebrity and garnering more attention than ever, it’s no wonder that nonprofits and charities want in on the buzz. After all, what could be a better use of all that power than the support of a worthwhile cause?

When it comes to nonprofits tapping into fashion’s influence, Parley for the Oceans[4] seems to have the code cracked. The environmental organization, which was founded by Cyrill Gutsch in 2012 to fight against the destruction of oceans with a focus on plastic pollution, has partnered extensively with Adidas[5], G-Star Raw[6], Net-a-Porter[7]‘s Porter[8] magazine and Stella McCartney[9], among others, and has found vocal advocates in models like Juana Burga and Anja Rubik[10]. According to Gutsch, those partners represent just a few of the many that have sought to work with Parley.