Each DNA product is carefully formulated and handmade in small batches. We strive to make you the best and safest beauty products possible. Our long lasting liquid lipstick dries matte. If you are looking for a look that is not matte, you can always add a clear gloss on top! This lip paint is long lasting, you will not have to freshen your lips all day. This color has a maximum color payoff. It gives you an intense pop of color on your lips. It comes in a sleek clear case with a black top. Our Liquid Lipsticks are 100% VEGAN. All of our products are gluten free and cruelty free! Please note: All photos shown are of our lip products. Color may vary slightly depending on your skin and lip shade and/or your monitor’s color setting.