What is “Baking” Your Makeup, and When Should You Do It?

What is “Baking” Your Makeup, and When Should You Do It?

If you’re dialed into the beauty world, chances are you’ve heard the term “baking.” It’s been a popular thing for the past few years, but it still seems to be a source of confusion if you’re not sure of the why and how.

So, who is baking right for? If you’re someone who has trouble with your concealer creasing or foundation sliding, or you need to set your makeup for a long time, be it a summer day out, a wedding (or both), this is a great technique for keeping your makeup in place.

Baking is a time-honored technique in the drag community (we have stolen SO MANY drag methods in modern makeup—contouring/highlighting among them—so, thank you, queens!!!), and sets makeup for a long night of dancing and sweating under hot lights. This method of setting uses a translucent powder to trap your body heat for 5-10 minutes and set your makeup in the most amazing way—hence the name “baking.” You’ll notice a difference as soon as you wipe away the excess powder that your makeup is matte, smooth and silky, and it’s not going anywhere.

How to bake:

All you need to bake is a translucent powder, your favorite foundation, and concealer.

First, make sure your under eye area is hydrated—I’m using this.

Next, apply your favorite concealer and foundation. I love this concealer from W3ll People, and apply it in kind of a triangle with the first point being my inner corner next to my eye, down to about halfway down my nose, and up to where the top of my ear meets my face. Then, I apply my foundation. I like to do foundation as a second step because I think it’s easier to make it really blend with the concealer.

After you’ve got your concealer and foundation applied, dip a damp makeup sponge into your translucent powder and apply it where your makeup tends to slide or come off first. I do my undereye area, my chin, and a little in the middle of my brows, blending up to the forehead just slightly since that’s where I tend to lose my base first. Leave the powder on your face for about 5-7 minutes.

The last step is gently brushing off the translucent powder. Be sure to brush off as much as you can so you can avoid harsh lines or white spots. Sometimes I take a photo of my face with the flash on if I’m unsure of whether I got everything! You’ll be able to feel a difference immediately if you gently tap where you baked. xo, Keely

P.S. This beauty trend can look intimidating, but you get the hang of it after a few tries and it’s truly pretty easy and perfect for warm weather or long days.

Credits // Author and Photography: Keely Rust. Photos edited with A Color Story Desktop.

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